What a breath of fresh air this agency is! Creative, passionate, entrepreneurial, already successful and with great plans, they are doing brilliantly, mainly as a result of their clients loving their work and giving them more and more of it. With a stable of super-impressive clients, they are working with client insight, brand, R & D and category teams and are being asked to get involved in new work all the time. They are seen as an integral part of the client team, so much so that they have been asked to speak at one of their (global FMCG) client’s innovation conference.
Focussed currently on end to end innovation, their work spans category-changing innovation through to shopper and everything in between. They are very strong on the claim testing side – they are behind some of the more memorable straplines out there, they work alongside client R & D teams on blue sky innovation and NPD and their category teams on shopper research. And they are moving into brand and comms.
Mixed methods in approach, their client portfolio is already enviable – they are working across leading global brands in the FMCG, retail and beauty space.
What sets the agency apart is their creative approach: think workshopping with clients alongside “creative consumers” to identify products for the future and thinking creatively about how to unlock the most incisive product positioning for a leading brand (getting up close and personal with a dance troop to do so!). And they are creative in terms of developing tools: they have just launched a wearable that enables them to get an instinctive rather than considered response from consumers – and this is adding a completely different level of insight.
It is all very entrepreneurial, based on asking the client question “What do you need?”. The culture is relaxed, empowered, and full of passionate people. If you ask and there is a business case, you can lead on your personal projects. The scope is huge.
Due to growth, this client is open to hearing about great people at the Research Manager and Associate Director level. Qual skills would be a huge benefit but they are also open to quant-focused people.
To £50,000 plus benefits
Salary: To £50,000 plus benefits
Type: All, Quantitative research, Qualitative research, Mixed methods.
Sector: All, FMCG
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